Hey there đ, how can we help you?
What makes you stand out from other agencies?
Our business model differs from the other digital marketing agencies since we're on a Pay-on-Performance model. Weâve been a Google partner since 2002 and Google Ads is all we do. We donât require a contract, and there are no conditions attached. You're free to terminate our arrangement at any time. If you're unhappy with our work youâre free to leave anytime and you donât have to pay us.
What types of business do you work with?
We work with E-Commerce brands that already have an existing Google Ads account and that are generally spending 10K+/month on Google Ads. We are able to have the most impact with brands that have a good foundation and that want to scale to the next level.
What if we arenât satisfied with your performance?
If youâre unhappy with our work youâre free to leave anytime and you donât have to pay us.
Do we need to sign a long term contract with you?
No, we donât require a contract, and there are no conditions attached. You're free to terminate our arrangement at any time.
Who will manage our Google Ads Campaigns?
Jeff, our founder and Google Ads expert with 20+ years of experience, has launched optimized campaigns for hundreds of clients using a mix of different techniques. Artificial Intelligence automations and in-house scripts have generated millions of dollars in sales across our portfolio (https://nimb.ws/vVuY5P).
Additionally, our Senior Google Ads Account manager, our Google Merchant Center Expert and our Technical Integration Specialist will be working on your account.
Should I hire an In-house PPC Manager or an Agency?
There is no jack of all trades when it comes to Digital Marketing because there are too many branches that need to be tackled, such as PPC, SEO, Email Marketing, Content Development, each one of these subjects should be addressed by field experts.The learning curve needed to understand the business in each area takes training effort and time. By hiring an agency that specializes in Google Ads, you can benefit by not having a long term in-house financial commitment in your company.
Is my Website ready for Google Ads?
There are a few policies that we must follow as advertisers on Google Ads. We must follow them to avoid the risk of ads being blocked. Your E-Commerce website should have the following:
1. Published Return Policy
2. Published Shipping Policy
3. Clear Terms And Conditions page
4. Clear payment methods on all pages
5. Clear Privacy Policy
6. Physical Address on all pages
7. Phone number in coded text
8. Contact email address listed on your website
9. Site speed
10. Mobile Responsiveness
11. Individual thank you page for all forms
What do your clients say?
Weâve scored 4.7/5 on TrustPilot (out of 90 reviews â) and 5/5 on Google. Although reviews donât tell the whole story - therefore you can check our customer success stories here.
How will you manage and optimize our campaigns?
Our campaigns management foundations are focused on a specific set of goals based on data provided by the customer, conversion tracking to leverage machine learning algorithms to boost automation capabilities and efficiency. We are using a mix of waterfall and long tail techniques as well as Artificial Intelligence.
How long will it take for my campaigns to see results?
In order to have a good harvest there needs to be a good crop, and a large amount of time and care involved, a successful campaign is like a crop and results arenât immediate. Although technically you can start seeing some results in the short-term itâs only after 60 days that results reach a plateau and start to provide some long-term metrics that can be used to assess the campaign success.
We are very transparent about the management of your campaigns and will update you on the regular, and if we see any red flags during the process. We want to manage your expectations rather than making you waste money on Google Ads.
Where are campaigns running and how long until we reach your target ROAS?
All campaigns run under your own Google Ads account. In order to reach your target ROAS that usually requires between four and eight weeks of effort (on average).
What are the most important indicators that you focus on any given campaign?
CPA (Cost per Acquisition), ROAS (Return On Ad Spend) and CLV (Customer Lifetime Value). All these indicators help us determine the longevity, potential and satisfaction of any customer relationship.
How long does it take to get my campaigns up and running?
It usually takes around 10-15 business days. Things could go faster or slower depending on your website and tracking implementation.
How can I submit information about the special offers we have on our website?
Before any special offers can be used for E-Commerce Google Ads campaigns, they have to be approved by Google Merchant Center. This approval usually takes 5-7 days.
What to expect from WeAdU as a client?
1. Recurring account management updates about whatâs happening in your account based on a list of actions we perform to keep the account performance at its peak.
2. Weekly status updates from our experts - communicating all issues that have been identified, captured and fixed.
Below you can find some of the actions performed:
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- Search Terms Qualification (Negative Keywords / Positive Search Terms / Coded Negative Keywords)
- Monitor budget to ensure deliverability is on target
- Ads, Extensions and Products eligibility check
Tracking Codes & Actions check
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3. Tailored Google Ads performance reports according to your needs.
Why is Google Ads different from Google Analytics?
Although both Google products handle the same data, they do it in very different ways to achieve also very different goals. Google Ads focus itself on tracking anyone who interacts with it and mapping that interaction to a particular sale that can occur.
On the other hand Google Analytics is a tool to aid the display and interpretation of whatâs happening on your website in each session, which means that itâs more focused on tracking where the users came from before converting.
Simply put, Google Ads wants to show all the conversions that it aided and which ads are profitable, the when, the why, among others, whilst Google Analytics tries to display the most truthful snapshot of what happened on the website and when.
Why are Shopify and Google Ads showing different numbers?
On Shopify report âSales From Marketingâ (not available on all Shopify levels), itâs likely that the total revenue from Google Ads quantity is lower that what can be seen go Google Ads reports and these discrepancies can be within the range of 20-30% loss in conversion value on Shopify side. This can happen in two situations:
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1. Shopify makes use of UTM parameters which are often dropped, whereas Google Ad uses a robust tracking algorithm. This also happens with Google Analytics which also uses UTM parameters.
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2. When a customer makes a return Shopify removes the conversion value from its reporting and Google Ads is unaware of this event so no changes are made to the dashboard.
Pricing
How do you calculate your management fees?
We charge a small percentage on the sales we generate from Google Ads, starting from the time we decide to work together.
What percentage do you normally charge?
There is no fixed rate. Usually, our clients pay us a small % of the gross sales we generate, which depends on the potential we see.
Do you charge any setup fees ?
No, we don't charge any setup fees or flat fees.
Do we need to pay you anything upfront?
No, you don't have to pay us anything upfront. Your total commitment is only the agreed percentage of sales generated from Google Ads.
Who will pay the Google Ads bill?
You as the customer will be responsible for paying Google's bill.
Are there any minimum requirements under which you can accept us as a customer?
Yes. Our minimum Google Ads spend requirement for any given company is 3K/per month, under this value we cannot bring any added value due to our Business Model.
Which payment methods does WeAdU accept?
For the US - You can check our payment methods here: go.weadu.com/us-payment-methods
For the UK - You can check our payment methods here: go.weadu.com/uk-payment-methods
Can WeAdU act as a paying agent for Google Ads?
Yes, WeAdU can act as a paying agent for your Google Ads campaigns. We evaluate this on a case-by-case basis. Please get in touch with us to learn more.
How much do other Google Ads agencies charge per month?
Digital marketing agencies can often charge a multitude of fees per month, so itâs always safe to expect a spend in the range of $1500-$10.000 per month accounting for the time spent to service the Google Ads account correctly and depending on your budget. Below you can find some common pricing models that agencies use:
1. Percentage on Ad Spend: 15 - 25% of the monthly ad spend.
2. Percentage on Ad Spend + Monthly Flat Fee: 5 - 15% of the monthly ad spend + $1000 - $3000.
3. Monthly Flat Fee: $1000 - $5000 per month based on estimation of how many hours per month they charge to service the Google Ads account.
4. Paid-On-Performance: Charge per lead according to an agreed cost or a charge a percentage of sales. This is OUR model. Feel free to get a quote on our fee calculator.