How we helped Partauto turn 1 euro of ad spend into 12 euros of revenue—without sacrificing efficiency.

Partauto is a French e-commerce retailer specialising in affordable OEM and aftermarket car parts. When the company partnered with WeAdU in 2019, its Google Ads activity was limited to a handful of brand-keyword campaigns—efficient at capturing existing demand but ineffective for growth. The brief to WeAdU was clear: unlock scale in non-brand search while maintaining at least a 10× return on ad spend.

‍

Key Challenges

‍

• 80 %+ of sales came from branded queries, limiting reach.
  
  
• Increasing spend on brand terms drove diminishing returns.
  
  
• Non-brand clicks were expensive and conversion-shy without a data-driven structure.

‍

‍