Case studies

Results from real Google Ads accounts across 32 named clients — named with client permission. Electronics, motorsports, culinary ingredients, seasonal retail, marketplaces, luxury, and more.

Electronics

Wellbots

8.00×

ROAS

12 years

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Motorsports parts

Flo Motorsports

+116.67%

Orders

Jan 1–Mar 31, 2025 vs Apr 1–Jun 30, 2025

ROAS 5.00× → 6.50×

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Culinary ingredients

OliveNation

7.11×

ROAS

2020–2025

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Power tools

HM Diffusion

+68.80%

Conversions

May–Aug 2016 vs Sep–Dec 2016

ROAS 4.00× → 4.65×

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Outdoor sports

SportAixTrem

+32.00%

ROAS

vs. the previous period

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Industrial supplies

Harmony Lab & Safety Supplies

+82.10%

Conversions

H1 2021 vs H1 2024 (Jan 1–Jun 30)

ROAS 4.40× → 5.10×

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Medical apparel

Robé Médical

+65.50%

Conversions

Winter 2023 vs winter 2025 (Oct 1–Dec 31)

ROAS 4.10× → 4.84×

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Luxury

Montblanc Bordeaux

7.00×

ROAS

60 days

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Seasonal costumes

HalloweenCostumes.com

26,741.00

Conversions

Halloween peak 2025 vs 2023 (Sep 1–Nov 5)

ROAS 3.34× → 4.43×

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Confectionery

CandyStore.com

+112.70%

Conversion value

Halloween peak 2025 vs 2023 (Sep 15–Nov 5)

ROAS 2.84× → 4.37×

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Yoga & activewear

Yoga Clothing For You

3.93×

ROAS

Q1 2026 vs Q1 2024 (Jan 1–Mar 31)

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Religious gifts

Christian Gifts Place

3.11×

ROAS

Spring peak 2025 vs 2023 (Apr 1–Jun 15)

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Car care retail

Trafalgar Group Trading

+87.10%

Conversions

Jan 1–Mar 31, 2026 vs Apr 1–Jun 30, 2026

ROAS 4.14× → 5.04×

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Industrial supplies

Express Matting

+74.60%

Conversions

March 2025 vs April 2025

ROAS 4.21× → 4.95×

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Designer lighting

Eggcellent Lighting

+90.02%

Conversions

Jan 1–Feb 28, 2025 vs Mar 1–Apr 30, 2025

ROAS 3.53× → 4.55×

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Audio & headphones

Mag Sound

+74.96%

Conversions

Jan 1–Mar 31, 2025 vs Apr 1–Jun 30, 2025

ROAS 4.56× → 5.81×

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Pet supplies

TotalPet

+70.08%

Conversions

Jan 1–Mar 31, 2025 vs Apr 1–Jun 30, 2025

ROAS 3.75× → 4.34×

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Luxury

Mont Blanc Boutique Cannes

+162.22%

Conversions

Jan 1–Mar 31, 2025 vs Apr 15–Jul 15, 2025

ROAS 5.25× → 7.15×

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Electronics

Tech Outpost

+80.02%

Conversions

Jul 1–Sep 30, 2024 vs Oct 1–Dec 31, 2024

ROAS 6.55× → 7.34×

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Semiconductor distribution

Rochester Electronics

+53.57%

Conversions

Apr 1–Jun 30, 2020 vs Apr 1–Jun 30, 2021

ROAS 5.53× → 7.24×

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Lab equipment

Simply PCR

+141.09%

Conversions

Jan 1–Mar 31, 2022 vs Jul 1–Sep 30, 2022

ROAS 4.86× → 6.12×

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Home goods

Super Area Rugs

+75.03%

Conversions

Apr 1–Jun 30, 2021 vs Jul 1–Sep 30, 2021

ROAS 3.98× → 4.53×

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Kitchenware

Cuistou

+74.28%

Conversions

Jan 1–Mar 31, 2021 vs Apr 1–Jun 30, 2021

ROAS 3.50× → 4.03×

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Women's fashion

Pretty Lady

+74.20%

Conversions

Mar 1–May 31, 2021 vs Jun 1–Aug 31, 2021

ROAS 3.12× → 3.84×

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Outdoor sports

ActivHawks

+92.50%

Conversions

Spring 2021 (Mar–May) vs summer peak (Jun–Aug)

ROAS 3.80× → 4.60×

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Firewood and pellets

Simply Feu

+184.62%

Conversions

Sep 1–Nov 30, 2021 vs Dec 1, 2021–Feb 28, 2022

ROAS 6.54× → 8.22×

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Security cameras

Inomega

+523.00%

Conversions

60 days

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Designer furniture

Atelierdeladeco.com

+70.80%

Conversions

H1 2016 vs H1 2017 (Jan 1–Jun 30)

ROAS 4.12× → 4.85×

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Designer furniture

Delamaison.com

+78.30%

Conversions

Autumn 2011 (Oct) vs winter 2011–2012 (Nov–Jan)

ROAS 4.11× → 4.80×

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Home goods

Gifi

+82.11%

Conversions

August 2011 vs October–November 2011

ROAS 3.90× → 4.70×

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Marketplace

eBay

+332.00%

Conversions

H1 2007 (Jan–Jun) vs H2 2007 (Jul–Dec)

ROAS 5.01× → 6.01×

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Designer furniture

Cocoli

+383.00%

Conversion value

Pre-launch

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A note on our track record

WeAdU is the current home of a Google Ads practice founded in 2002 by Jean-François (Jeff) Pen. Over more than two decades, that practice has operated as a freelance consultancy and through several companies founded and led by Jean-François — including Arasaka, Y Commerce, Generads and KEYWY LLC — as he relocated internationally. The company names changed; the practitioner, the method and the accountability never did. Results, case studies and client testimonials on this site may therefore reference campaigns delivered under those earlier structures. Every engagement cited was personally managed by the same leadership that operates WeAdU today. All figures are drawn from real advertising account data. Where clients are not named, it is to respect their confidentiality.